■ Selected Work
2023 — 2025
■ Case Study
2026 · live
THE PROBLEM
Charter fleets don't publish their inventory in one place. Availability lives in one operator's spreadsheet, photography in another's Dropbox, specs in a PDF from 2019. Every guest question — is it free that week, how many cabins, what does it cost with crew — costs somebody a phone call.
WHAT WE BUILT
- +Three separate fleet lists merged into one catalogue every night, duplicates resolved and the strongest photo set kept per yacht
- +Listing pages in four languages, generated from one edit — Turkish, English, Russian, Arabic
- +An admin panel the operator runs alone: photos, pricing, availability, drafts
- +Tony — an on-site assistant that reads the catalogue and recommends the boat that fits the guest
- +Media served from Cloudflare R2 with HLS, so 4K and 360° footage costs nothing in load time
Yacht listings
100+
Languages
TR · EN · RU · AR
Sources
3 merged into one
Media
R2 + HLS, 4K & 360°
■ How we work
Discover
Design
Build
Launch
■ What We Build
Complex inside.
Simple to run.
From AI bots to custom platforms — built for the problem, and built so your team can operate it alone.
AI Sales Automation
Your sales team can't work at 3am in four languages. Our bots can. Multilingual conversation logic, live pricing context from your backend, full booking flows, and a one-click takeover panel when your team needs to step in. No per-message fees, no approval queues, and no ceiling on what the assistant is allowed to say.
Custom WordPress Development
Stop adapting your workflow to fit a plugin. We build the plugin to fit your workflow — price managers synced to your sales bot, booking dashboards, post automation, and admin interfaces that match how your team actually works. No page builders. No bloat that breaks on the next update.
Property Platforms & Web Apps
Channel managers charge a cut of every booking for software that still goes down during peak season. We build the platform directly — PHP/MySQL backends, admin panels, inquiry flows, and availability sync that doesn't depend on a third party staying operational.
Data & Systems Integration
The data you need rarely arrives in the shape you need it. Availability that stays current, catalogues merged from several places, external systems wired into your stack. When the ready-made channel doesn't exist or costs more than it returns, we build the pipeline instead.
Ad Tracking & Optimization
Every blocked pixel event is a conversion your algorithm never learned from. Server-side Meta Conversions API sends events directly from your server — bypassing iOS 14+ restrictions and adblockers, giving Meta's model an accurate picture of who actually buys. The algorithm relearns. Your cost per acquisition drops.
Video Delivery & CDN
Vimeo charges per view. Mux charges per minute stored. Cloudflare R2 has no egress fees. We configure HLS adaptive streaming via R2 and Workers — video that loads fast on mobile, scales globally, and costs a fraction of what dedicated platforms charge for the same result.
Web Design & Brand Identity
Most agencies start with a template and call the customisation a design system. We start from scratch — typography, spacing, color, component logic — built around your brand, not borrowed from someone else's project. Sites that are fast, intentional, and built to outlast a rebrand.
Social Publishing Automation
Posting to LinkedIn and Instagram by hand is a task nobody does consistently. We run it on a schedule: the copy is drafted, queued and published on its own — but nothing leaves the queue before you approve the draft. No third-party posting fees, no browser sessions left logged in on someone else's server.
Tony for Web — Edit Your Site by Talking to It
The reason sites go stale is not laziness, it is friction: a small change costs an email, a quote and a week. Tony for Web sits in your admin with a memory of how the site was built — sections, copy, photos, type scale, colour — and takes the change as a sentence. He drafts it, shows you the page, and waits for you to publish. Nothing goes live on its own.
Print & Marketing Design
Sales materials that stay on the table after the meeting ends. Spec sheets, brochures, digital asset packages — built on layout systems that stay consistent whether you're printing 10 or 10,000. Print, PDF, and digital in one production pass.
■ Insights
Technical writing on what we build and why
01
Building a multilingual AI booking bot: 6 months of production lessons
The first customer to switch languages mid-conversation broke the bot in under 30 seconds. Language detection failed. Pricing context lived in the prompt and got hallucinated. The bot quoted a price without knowing which location the customer was asking about. Six months of production across thousands of real conversations surfaced every assumption that looked safe in testing and wasn't. These are the ones that will hit you.
Read →02
Server-side Meta Conversions API: what it actually changes
Your Meta pixel is currently teaching the algorithm to target the wrong people. Every adblocker, every Safari ITP window, every iOS 14+ opt-out is a conversion that never made it to Meta's model. The algorithm filled the gaps with noise. Server-side CAPI sends events directly from your server — complete, accurate, unblockable. The model relearns. Targeting improves. This is the full implementation, including the fields that actually move the dial.
Read →03
HLS streaming on Cloudflare R2: replacing a $200/mo video platform
How much are you paying per month for video hosting that isn't doing anything your CDN couldn't handle? Vimeo charges per view. Mux charges per minute stored. Cloudflare R2 has zero egress fees. Workers serve HLS manifests and segments directly, with adaptive bitrate switching and global distribution built in. This is the full setup — R2 bucket structure, Worker routing, HLS packaging — along with the actual cost comparison from a real migration.
Read →■ About
Built to work,
not to impress.
ra.studio builds AI systems, custom web platforms and marketing infrastructure for businesses that don't have a technical team — and shouldn't need one to keep things running.
5+
Live projects
8
Service areas
3y
In production
We work at the intersection of automation, full-stack engineering and data infrastructure. The work is technical; the result is not supposed to be. A bot your staff can take over mid-conversation. A panel where a price changes in two clicks. Numbers you can read without a dashboard course.
Every project is built from scratch. No templates, no off-the-shelf tools that add weight without solving the problem. The stack is chosen for the constraints of your project — not for familiarity on our end.
Most of our work comes from referrals. Clients stay because the systems we build keep working — not because we keep them dependent on us to maintain them.
■ Let's work together
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in mind?
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